Why 80 Micro-Influencers Outperformed One Celebrity for Our Client

Aarav Sharma · Feb 14, 2025 · 7 min read

We split-tested a celebrity campaign against a micro-influencer network for the same budget. The results destroyed every assumption.

Micro-creators produced higher comment quality, better conversion rates, and reusable UGC. Celebrity reach looked impressive and underperformed on sales.