Short-Form Video Strategy: Why 60-Second Reels Beat 3-Minute Explainers

Aarav Sharma · Nov 28, 2024 · 6 min read

We analyzed engagement across 500+ brand videos. The findings on optimal video length, hook timing, and CTA placement will change how you approach video.

Hook in two seconds, prove value by second ten, and ask for one action. Shorter videos won on both reach and downstream conversions.